The Color Experience

The aim is
to keep it
very simple

Expositions
· XII Conference of Color
· Salone Satellite 2016

My Role
Color Theory Researcher and Graphic Designer

Year
2015 - 2016

Is it possibile to improve the fruition of a museum entertaining the user with a totally accessible experience that can, at the same time, be able to educate him with contents that usually he’s not paying attention to?

The edutainment, for example, is a particular way to organize contents in order to make the user learn while having fun.

Expositions
· XII Conference of Color
· Salone Satellite 2016

My Role
Color Theory Researcher and Graphic Designer

Year
2015 - 2016

The same
but always
different

The Color Experience offers the opportunity to live a unique experience inside the museums, different from the one that a visitor usually expects. Its highlight is to use the users’ enjoyment to teach them cultural concepts, that often they don’t know they are interested about (such as the ones of the color theory), without them being too aware to learn.

Using the basic principles of edutainment, in fact, it provides access to some educational contents through a series of mini games, that consist in the interaction with the works exposed in the museum and that allow the guests to customize their own experiences.

Learning
color theory
together

Color theory, that is actually very difficult to interpret because of its dynamic nature, was never brought to the attention of the public that is, for this reason, not able to learn about its more changeable aspects. So is it possible to make an user with sight’s impairments aware about the differences and the dynamic aspects of color?

Every visitor, through Augmented Reality, can provide information that, if shared, could help people learn things that usually are not capable to understand.

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